CAMPAIGN OOPS! SS/19 – Men’s clothing form IDoL

You are young, you are careless, you are happy! You can all and even have the right to make a mistake! This is the perfect age when you can easily turn mountains into a tube, and put the whole world ocean in your spoon for breakfast.
The artist and creative director of the IDoL brand made a photographer and performance in the spring-summer campaign. – Serge Paye, this is his debut work. “I wanted to add childishness to the atmosphere, and to show that positive moment when cousins of different ages go on holidays, adults leave and you have a mad desire to have fun and fool around, because you are free, and you are crazy around you,” says us Serge

Bold color range solutions, contrast of forms and textures, extraordinary combinations of fabrics. The costume group is 100% cashmere deliberately worn on T-shrit with the legendary NB 574 sneakers resembling the aesthetics of US fashion from the late 80s – early 90s. Littered denim, bright shorts, red baseball caps, jackets with a hood, a sophisticated cut of raincoats and unique accessories from GARA – make a stunning vision of the new spring-summer season from Serge Smolin.

Photo and production: Serge Paye

Photo correction: Veronika Monakova

Stylist: Kirill Savchenko

Hairstyles and visage: Y.VISION creative group

Models: Vladimir Konzur, Roman Dovgan, Daniel Fesenko

Accessories: GARA

Shoes: NB

Location: Tіnі ta Vіdtinki