MOONSTORE: Demonstration of the new IDOL collection “OOPS!”

In the gallery of the garage design “Tіnі ta vіdtіnkі” the IDoL brand was shown, which was held in the framework of Ukrainian Fashion Week. Designer and ideological inspirer, Serge Smolin presented bold color gamut solutions, contrast of shapes and textures, extraordinary combinations of fabrics in his OOPS! Collection S / S19 by IDoL.

The collection contains costume images deliberately dressed in T-shrit with legendary NB574 sneakers, which resemble the aesthetics of US fashion from the late 80s – early 90s. Littered denim, bright shorts, red baseball caps, sophisticated cut of raincoats and unique accessories from the GARA store.

Youthful maximalism, endorphins, you are young and carefree, you can all and even have the right to make mistakes. A wonderful period of time when you can easily turn mountains into a tube, and mix the whole world ocean in your spoon for breakfast. The collection of Serge reminds us of this.

IDoL’s S / S19 accent is the “OOPS!” Drawn cloud – a mutual comimix. It can be seen on caps, T-shirts, windbreakers, trench coats – this is an interjection that emphasizes the character and overall image of the collection, imbuing it with the spirit of freedom and independence.

According to Serge Smolin, the inspiration was the work of the French artist Grégoire Guillemin. He is known for his paintings in the direction of pop art, images of superheroes of comics, movie characters and other popular characters in everyday life.

Now you know what clothes to conquer the world in the coming spring!

Photographer: Dmitry Rybakov