How we do it

In the production of clothing, we support the tradition of making a classical costume, use advanced technologies and revive classics in the modern context.

Leading designer of the IDoL house, Serge Smolin, has been making men’s suits for 20 years, perfecting the design and honing his skills.

We are entrusted with our stage image of the show business star, and representatives of the business elite are people who value their time and understand the importance of personal image.

Manual labor

Each suit is 40 hours of manual work.

uniqueness

Given the personal parameters of the client, we make each costume unique, unique in its kind.

Innovations

Using modern technologies, we are constantly experimenting, and we find new design solutions.

History

Only a brand with a “past” can create the clothes of the future.