IDol is a statement of freedom, a way to express yourself.
It is a rebellion against uniformity and a celebration of individuality.
It is a revival of the classics in a modern context.

 

CLOTHES FROM IDOL LET YOU BE YOURSELF

CLOTHES FROM IDOL LET YOU BE YOURSELF

WE CHANT ELEGANCE OF STYLE AND COURAGE OF THE IMAGE

WE CHANT ELEGANCE OF STYLE AND COURAGE OF THE IMAGE

WE RELY ON A LONGSTANDING TRADITION OF MAKING CLOTHES, THE MEANING OF WHICH IS FLAWLESS.

WE RELY ON A LONGSTANDING TRADITION OF MAKING CLOTHES, THE MEANING OF WHICH IS FLAWLESS.

Leading designer of the house IDoL

Serge Smolin

“I made my first suit 20 year ago. I started my career in the legendary house Olga&Simonov. My collections were shows in Russia, Italy, and France. A few years later I was invited to create a collection for the French brand Ette. This helped me to learn about the world of fashion from within. In 2007 I opened my own house IDoL. Today IDoL means quality men’s clothing.”